So back to business. Why do these consumer issues matter? At Revolt, we work with brands to build Purpose and identify how that comes to life in action and communication. It’s important that businesses hone in on the issues where they can have the most impact, but it’s also valuable to understand how this aligns with society’s real concerns.
We hope that this Index gives you some insight in the breadth of issues that need addressing, and which ones consumers are thinking about this year.
But it shouldn’t stop there. The next step will be to identify the fights within the fights, the nuances, the overlooked issues that not only create differentiated purposes but provide the potential to deliver the biggest impact on issues we know people truly care about. To see what those could be, take a look at our findings report, available at the bottom of the Index.
More broadly, we’d like you to see it as an invitation. The top 50 provides the snapshot, but if you’re interested in digging deeper into the data to find out what it means for your brand, business or audience we’d love to take you through the findings – email jenny@revoltlondon.com to find out more.