The strategy was to draw people’s attention to the fact the water from our taps is directly connected to the water in our beautiful local streams and rivers: the more we waste from our taps, the more strain we put on the environment.
We developed a direct call to action to help Save Our Streams, and used humour to make a splash (sorry, couldn’t resist) with our campaign, poking fun at extravagant water-wasting behaviours across OOH, social, radio, a touring roadshow, and even a live comedy event hosted in an actual stream.
The campaign is still live so results will be trickling in over the coming months.