The PepsiCo water brand LIFEWTR believes creativity should flow like water. But unfortunately, for years diverse creators have been denied the platform they deserve to have their work seen, limiting the artwork we see in culture.
Introducing Life Unseen, a campaign which fights for fair representation in the arts, highlighting the inequalities that currently exist.
We started by sourcing and working with our research partners, QSIDE, on the industry’s biggest study of representation in fashion, music, art and film to date.