The first set was created to put pressure on Unicode to adopt the trans flag emoji. We were alarmed that whist the trans emblem had yet to be included, the lobster had. Our #ClawsOutForTrans campaign ambushed the crustacean as the unofficial trans icon and generated 4.2 billion media impressions in the process.
“Activists are encouraging people to use the lobster emoji as much as possible, to show Unicode just how much a trans flag emoji would be used if only they’d create one. Charlie’s asking people to show their support by posting pictures with the lobster emoji and hashtag #ClawsOutForTrans, and by signing the petition.” – Cosmopolitan