Revolt in Review 2020 – Revolt

Revolt in Review 2020

We’re pretty sure this won’t be the only almanac of the past 12 months. But as we look back on a year that provided tests like no other, it’s good to chronicle the ways in which Revolt has been able to find light in the darkness through a mixture of optimism, hard work and fantastic client partners.
So 2020. What on earth happened?
  • A fine way to start the year. After 12 months of auditing, Revolt officially joins the BCorp community.
  • New year, new blood. With the fabulous Ivana, the creative Kiwis, (Will and a second Tom A), and Emma the Editor swelling our numbers.
  • We waste little time delivering impact as the transgender flag is included in the emoji list for the first time, following our #clawsoutfortrans campaign that heaped the pressure on Unicode.
  • We launch the Department for Opportunities for the Social Mobility Foundation. Our first work sees Alan Milburn highlighting how CVs aren’t working.
  • Meanwhile, the Budweiser team spend much of the month in Chile shooting our biggest campaign to date, whilst also raising the bar for net zero production (watch out 2021, it’s heading your way).
  • Harriet adds another Business Lead to our ranks whilst Carys elevates the creative team and adds to our growing Welsh contingent with her arrival.
  • Revolt makes the most of International Womens’ Day by hosting the What’s Your March workshop with Protest Press.
  • We welcome Alex, Katie, Matt and Sofia, whilst our email nomenclature descend into chaos as a third Tom A joins.
  • With a global pandemic making inroads through Europe, we take the decision to work from home for a few weeks. Myron loads his team’s gigantic Macs into taxis and a new normal begins.
  • The release of the Revolt COVID manual helps brands and businesses understand their obligations and opportunities in the midst of unprecedented change. The report and ensuing webinar series receive widespread acclaim and media attention.
  • Much of our work for Mars quickly pivots from external reputation building to internal associate safety. We launch the first of three global Covid campaigns within the business, starting with the wellbeing of their frontline key workers.
  • On Earth Day, Revolt pledges to another year of making every employee climate positive, every day. Meanwhile, Anna’s report opens our eyes to the environmental impact of the internet.
  • We say goodbye to Olly as he takes his first steps towards becoming a mindfulness coach. It seems a fitting time to teach the world how to calm down.
  • We renew our Zoom subscription.
  • 27 films, 6 markets, 14 days. After a furiously busy two week production, our first work for Danone is launched with a new programme from Aptamil built to help newborns brought into the world during lockdown – the Aptaclub.
  • Tiqets launch their new purpose platform, More Ways to Culture. After months of work, we are delighted to see it come to life in unexpected ways as the pandemic takes culture digital.
  • Our work with new client RB starts in earnest, with exciting things afoot. Leading the charge is new recruit Jenny Double, whose arrival trebles our initial Jenny quota.
  • We host our Beyond The Rainbow webinar, discussing how to activate around Pride 365 days a year. A stellar panel of business leaders and LGBT+ activists lead an insightful and passionate discussion.
  • But this isn’t even our biggest webinar of the month. In the wake of the unlawful killing of George Floyd, we partner with Black Lives Matter to ensure that everyone can show their solidarity and support despite the Covid restrictions. The result is one of the largest virtual protests the world has seen, reaching over 4 million people worldwide.
  • It’s hardly surprising that the team responsible sweep the board at the inaugural Revolt Heroes awards, in what becomes a new monthly tradition with a starring role for MC Tom Arnold.
  • Our new virtual hackathon approach for Danone starts paying instant dividends as the team create an enormous amount of bold, impactful ideas in very little time.
  • Revolt hosts its annual Summer Review. Not the format we’d wanted, but it’s standing Zoom only as a host of great presentations fill us with pride for what’s been achieved and excitement for what lies ahead in this most challenging of years.
  • We update with a new look, more case studies, open source toolkits and a spruced up newsletter.
  • Career change is in the air, as Giulia embarks on a new role as a business coach, Adam goes back to uni to study for a wine making degree and Hayley departs to become a Greek scribe.
  • Heading in the other direction, we are delighted to welcome Haz to the fold, who wastes no time getting stuck in on L’Oreal and Pepsico.
  • We’re excited to start working with Europe’s biggest fintech Klarna, exploring how positive impact can be at the heart of their next chapter.
  • After six months of exhaustive research, we’re proud as punch to publish Bridging the Gap – a landmark study into how the world’s 101 most significant companies are embedding and activating their Purpose.
  • Meanwhile, our purpose development for Kind begins to build momentum as it kickstarts an exciting new era for the brand.
  • Head of Sustainability Anna delivers a punchy presentation on what 2022 means for biodiversity with our partner Jamie from Force For Nature.
  • Meanwhile, Izzy opens our eyes to the experience of growing up with dyslexia, in her powerful talk on Neurodiversity (get in touch if you’d like to hear more about how this can be the missing part of your D&I jigsaw).
  • Head of D&I Callum Towler kicks off our Diversity blog series, Created Equal.
  • But it’s not all learning this month as we start working with the fantastically committed folks at H&M, exploring what the next chapter of their purpose journey might hold.
  • We welcome Abena to the finance team and Row as business consultant, who quickly gets to work putting the finishing touches to our work with the Big Cat Sanctuary Alliance. Capturing the spirit of the times, we petition the US government by showing that no animal should be locked down for life.
  • More new work is afoot with our first transatlantic-virtual shoot for a wonderful new Pepsico campaign. We can’t wait to share this with the world in 2021.
  • And in an otherwise quiet month for the US, we launch Evergrain, the brand we’ve created for ABInbev that puts circularity at the core of their business.
  • We manage to sneak in one more new client before the year ends (watch this one flow into next year).
  • Revolt’s Advent of Action finds a daily presence on our Instagram feeds.
  • We are delighted that our work with London Black Lives Matter is recognised with a win at the Drum Social Purpose Award for Best Community Engagement.
  • And as we exit our second lockdown, the year ends with Revolt’s Winter Review: Zoom cocktails, Heroes of the Year (congratulations Ella) and the undeniable sense that we’re ready for a breather.

Wishing you all a happy, safe and restful festive season. But listen up 2021 – we’re #heretobeheard from January…


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