Revolt in Review 2021 – Revolt

Revolt in Review 2021

We might have started and ended the year working from home, but in between, 2021 provided another incredible year. Despite the constant drumbeat of pandemic-related challenges, we can now look back on what has been a fantastic year for impact, fuelled by an increasing number of truly phenomenal clients, partners and Revolters. 

As we take a well-earned breather, and look ahead to what promises to be an even bigger 2022, here are some of our highlights. A very Merry Christmas from all in Camden.


  • Our Change Accelerator project End Laptop Poverty starts the year with a guerilla takeover of the Houses of Parliament and transforms into a full-blown nationwide movement, helping thousands of children get the computer equipment they need for home schooling (just when they need it most).
  • In the run up to International Women’s Day, we launch #HereToBeHeard for Mars – a global, intersectional study that seeks to ensure unheard women’s voices get heard.
  • The ever insightful Izzy takes the whole business through the opportunities we have when it comes to neurodiversity.


  • We release our inaugural Causes That Count Index, exploring the top 50 issues global consumers care about. 1600 people from the US, UK, China and Brazil tell us that job security and climate change are what matters most.
  • To quote the Guardian: “I was minding my own business on a lockdown walk when I saw the advert on the side of a bus shelter.”  Londoners everywhere start asking ‘How do you poo?’. The nationwide press coverage precedes a slew of awards, including three Marketing Masters awards.
  • The start of many new relationships begin to flourish as we start working with L’Oréal’s Viktor & Rolf and Bayer.


  • Finally able to get out of our homes, we get to see each other in 3D as we move into a temporary office in Holborn.
  • The #HereToBeHeard research phase ends and we begin to assess what the voices of 10,000 women are telling us.
  • The 5th Danone hothouse of the year is completed to mark a piping hot run of purposeful brand building with our clients.
  • We start to expand our work with Reckitt through our work on the pre- and post-natal brand Upspring.


  • Earth Day arrives, and with it the plaudits and headlines for Budweiser’s global Turn It Around campaign, along with the pack change adopted in markets around the world.
  • Our debut work for PepsiCo catapults LIFEWTR onto the Trevor Noah show. Life Unseen provides a unique census on representation in the creative arts, together with new opportunities for diverse creators to have their talents seen.
  • A fantastic team deliver fantastic thinking fantastically quickly to win the YSL Beauty pitch.


  • The Drum’s Design for Good Award goes to our work for End Laptop Poverty.
  • Revolt social kayaking might be cancelled, but that doesn’t stop us launching Affinity Water’s SOS call to save England’s unique chalk streams (of the 260 on Earth, 224 of them run through Affinity countryside). The movement will go onto to be the UK’s biggest water-saving campaign ever: over 3m litres of water a day, and counting.
  • We quickly help Sensat on the pathway to becoming a BCorp.
  • Our expanding L’Oréal relationship sees us win the Armani Beauty pitch and start working with Kérastase.
  • We didn’t need to create a purpose for Stonewall – we simply had to extract what was already within the organisation. That new expression is revealed to the world, alongside a new identity for their brand.


  • We finally move back to our Camden office, and nervously peer into our lockers after 18 months away.
  • Our growing US team start working with the world’s largest outdoor apparel brand Merrell to develop a market leading sustainability platform.
  • We help Corona to become the first global beverage brand to achieve a net zero plastic footprint globally.
  • As Euros fever peaks, we produce work for Affinity Water in less than a week, to celebrate their role as un-official water provider to the hallowed Wembley turf. 
  • We expand our diversity, inclusion and belonging remit through a partnership with DIAL Global.


  • Our Black Lives Matter virtual protest from 2020 becomes a finalist for the Purpose Awards.
  • We start to identify the positive contribution Doritos can make to people and planet. 
  • We begin working with lovely people at The Billington Group.


  • We are beyond excited to start working with one of the world’s most iconic brands as Heinz ask us to explore how their sustainable agriculture commitments can connect with consumers. Look out 2022…  
  • Our first venture brand developed with Reckitt launches – CASA Home is a new fragrance brand build on a committed social purpose to give anyone a true sense of home.
  • But it’s not the only place our ventures work picks up pace as we begin working with Mars Petcare on an exciting new offer.
  • We partner with our friends at BCorp to develop and brand their Boardroom2030 initiative.
  • Grimsby’s finest export Ellie joins the crew. 


  • The Revolt Bake-Off coincides with the start of the Great British one. First up, pro-baker Haz puts us all to shame. 
  • Our eye opening look at Gen Z in 2021 launches, with the Brighter Than You Think report.
  • Pete takes to the stage at MADfest to share insights on how brands can do purpose properly.
  • We expand our PepsiCo remit by starting to work with Cheetos in the US and Mexico.
  • The new joiner influx intensifies, creating a distinct first day at school vibe. Ren, Farhat, Amy, Jenny B and Tom P are all warmly welcomed with an intensive ping-pong tournament at Bounce.


  • The Gut Stuff’s campaign goes nationwide, much to the amusement of residents in Manchester, Sheffield and Liverpoo.
  • We partner with the Department for Opportunities to launch their latest research project, Unheard Voices.
  • But it’s not our only report this month. The findings of Mars’ #HereToBeHeard goes live, developed in partnership with Oxford University, and is featured in Fortune magazine, Forbes & Bloomberg.
  • We kick off our first Inclusive Marketing project with L’Oreal USA.
  • Bailey and Kirsty immediately bring their smarts to bear when they join to work on ABInBev and Deliveroo.


  • COP26 is the moment for Pete to share why advertising needs to pay attention in the Drum.
  • With the World Cup just 12 months away, we start development of a bold and audacious fight for Budweiser.
  • Jimmy, Laura and Megan join the Revolution.
  • Our debut work for Deliveroo shakes up the Christmas campaigns. Crackers Cracking Hunger donates 50 meals to those that need them with every box, by redistributing food that would otherwise have gone to waste via the Felix Project and FareShare.


  • We see success at the Drum Social Purpose Awards, with the Best Integrated Brand Campaign going to Affinity Water, and a shortlist position for Social Purpose Company of the Year.
  • We win our first piece of work for Beam Suntory. And immediately start building on the longstanding commitment to immigrant communities for iconic tequila brand Hornitos. 
  • Pete gets married, but the real excitement is reserved for Scar as she is named winner of The Great Revolt Bake Off 2021, on the back of her faultless chocolate caramel tarts.
  • We have time to squeeze in two new clients as we begin working with SES-Imagotag and CeraVe.

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