As ever, we kick off the year with the Causes that Count—our annual barometer of what the world cares about. Many of the themes uncovered provide a useful taster for the year to come.

Alan and John are the first to join us in 2022.

The revolutionary Budweiser Energy Collective is launched, using the scale of ABInBev’s buying power to provide bars and pubs with renewable electricity at a lower rate. 5,000 members sign up in the first month with $1.5m already saved in energy bills. More importantly, this helped prevent 810,000 tons of carbon dioxide emissions, equivalent to removing 675,000 cars off the road.

Graeme and Kath join the team.

Our Kind out of home campaign receives plaudits from around the world, including the Drum’s campaign of the week. We launch our report on DTC brands—Disposable to Consumer. The report and webinar, together with clients from Reckitt, Mars and the Gut Stuff shine a light on the increasingly homogenous world of startups and the role Purpose can play in addressing that.

Dorcas and Becks make the switch to Camden.

We deliver ‘The Art of Drinking’, the new Smart Drinking platform for ABInBev, in over 100 markets. Meanwhile our first work for the world’s largest outdoor apparel brand Merrell goes live; an imaginative new take on sustainability in a category where many tropes exist. Luxury Redefined, a new report that shows a purposeful future for luxury and beauty sets new standards for the sustainable printing of our reports.

Jack joins and immediately starts to make his mark on the design team.

Our US team helps re-launch contraceptive brand Favor, with #wearejane—a movement that reimagines the spirit of the Jane collective to tackle the new threat posed by the overruling of Roe vs Wade. We begin our first project with fantastic new clients Diageo. New brand identity work for Harry Corin and Money Movers shows how to break out with distinctive design in cluttered categories.

Nick, Niamh and Kate join the payroll.

Our Budweiser Energy Collective work wins the UK’s first ever Cannes Lion for Creative Business Transformation. Back home, we launch Stonewall’s anniversary Take Pride campaign nationwide.

Jenny speaks at AdWeek Europe about our Here to be Heard work for Mars, with Pete on stage at MadFest to talk Budweiser.

Tyler joins to get design moving with his motion skills. But the most important new arrival (sorry Tyler) is Nina, as Harriet brings her second baby into the world.

In Edinburgh the global Johnnie Walker marketing community gather to explore our innovation work. Bold, brave, impactful concepts that can help the world’s biggest whisky on its quest to becoming the world’s most sustainable scotch. With Virgin Unite and Roya Mahboob we launch Zalla, an authentic, vibrant new media brand which celebrates the voices of Afghan women at a critical time in their history.

Noah, Alice, Lauren and Shahina are all lured by prospect of a cool basement office as the UK bakes..

We start working with the lovely folks at AIA, an organisation with a deep sense of Purpose at the heart with a real desire to translate that into impactful action across Asia.

Max joins and Jo rejoins, following her maternity leave.

The L’Oréal team are back in New York for more of their Inclusive Marketing masterclasses, this time with over 80 marketers from across the business.

Alan takes parenthood in his stride, with the second new arrival of the year. Julie joins as senior producer.

Many leading marketeers from a wide variety of industries gather in London for our Cost of Living roundtable. The candid and valuable insights form the backbone to a valuable piece of work launching next year.

Our website is attacked. It will be back stronger and better in 2023. A standing desk revolution sweeps through the office following a company-wide visit from the chiropractor.

Mark, Jo and Rob join to bolster our creative credentials. Karolina joins in London and Louise joins Nikki in New York.

The revolutionary Partanna brand launches at Cop 27. Revolt are there from the beginning, partners in this game changing new concrete alternative. ‘Building a world that breathes’ is our purpose and rally cry, the springboard for a beautiful brand identity and the backbone to the new ‘grey carbon vertical’ we’re pioneering. Budweiser Energy Collective wins a Campaign Net Zero award. Our Purpose and brand for the Billingtons Group is launched.

Matt is father to the third new arrival of the year meanwhile, our Pawternity Policy kicks in again as Morris and Elvis join Robin, Blue, Rosie and Disco in a growing canine contingent. Just in time for the festivities, Alex, Inês, Will, Kendal and Jay all arrive.

In response to the ‘awkward’ decision to ban beer from stadiums, we quickly create Budweiser’s Smart Drinking platform “Drink Wiser, Cheer Better”. Running in stadiums, fan zones, bars and hotels, the platform is soon seen by billions around the world.