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Jan 16, 2024
Olly Lawder
Causes That Count: 2024

The 50 issues that matter most to people this year.
What is causes that count?
At Revolt, we believe that brands can grow and develop through a clear and distinct purpose whilst also addressing the most important issues facing people and the environment. To help businesses identify those key issues that matter most to consumers, we conduct a yearly survey of 5,000 people across five different global markets, and rank the top 50 issues in our “Causes that Count Index”.

This Index provides businesses with the ideal tool to connect with their consumers, by identifying how their brand can make a meaningful impact on the issues that matter most to them. It also enables businesses to delve deeper into their unique brand purpose, finding their fight within their purpose and providing insight on which issues to avoid and areas where to expand.
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