Some issues feel like grizzlies – politically charged, divisive, risky to touch. Others are teddy bears – unifying, important across party lines, safe to embrace.
 
But here’s the thing: sometimes it’s not the issue itself that makes it a grizzly. It’s how you talk about it.
 
We tested 30 framings of social and environmental issues to see which language brings people together and which pushes them apart. The results? Language changes everything.