The purpose-driven consultancy has worked with brands such as Diageo, PepsiCo, and Heinz. Revolt has appointed its first managing director, Jenny Bust.
It is a promotion for Bust, who was previously head of innovation studio at the purpose-led consultancy.
Bust will report to co-founders Alex Lewis and Peter Bardell. In her new role, she will manage resources and workflow, drive supportive working practices and develop company culture.
She joined Revolt in 2021 as business lead and was promoted to head of innovation studio in 2022.
Prior to Revolt, Bust was head of account management, northern Europe, at Virtue Worldwide, and before that was client partner at Lucky Generals.
Bust said: “I’m absolutely delighted to be taking on this new role. There is nowhere else quite like Revolt – the work we do is not only important for our clients but also for the world in which we all live.”
Revolt has worked with clients such as Diageo, Mars, L’Oréal, PepsiCo, and Heinz.
In 2022, Revolt’s work for Budweiser took home a silver Lion at the Cannes Lions Festival of Creativity, in The Creative Business Transformation Lions category. It also won in the Drink category at the inaugural Campaign Ad Net Zero Awards in November.
Lewis said: “Revolt has been consistently supporting companies in their purpose transformation and helping them to leverage opportunities in marketing and innovation.
“As we continue to grow our business, we needed a super smart leader to manage the day-to-day running of Revolt and we have that in Jenny.”
PUBLISHED
Dec 16, 2022
WORDS
Alex Lewis
Revolt in review 2022
Reflecting on another incredible and impactful year at Revolt. Thank you to our team, clients and partners…let’s bring on 2023!
JANUARY
As ever, we kick off the year with the Causes that Count—our annual barometer of what the world cares about. Many of the themes uncovered provide a useful taster for the year to come.
Alan and John are the first to join us in 2022.
FEBRUARY
The revolutionary Budweiser Energy Collective is launched, using the scale of ABInBev’s buying power to provide bars and pubs with renewable electricity at a lower rate. 5,000 members sign up in the first month with $1.5m already saved in energy bills. More importantly, this helped prevent 810,000 tons of carbon dioxide emissions, equivalent to removing 675,000 cars off the road.
Graeme and Kath join the team.
MARCH
Our Kind out of home campaign receives plaudits from around the world, including the Drum’s campaign of the week. We launch our report on DTC brands—Disposable to Consumer. The report and webinar, together with clients from Reckitt, Mars and the Gut Stuff shine a light on the increasingly homogenous world of startups and the role Purpose can play in addressing that.
Dorcas and Becks make the switch to Camden.
APRIL
We deliver ‘The Art of Drinking’, the new Smart Drinking platform for ABInBev, in over 100 markets. Meanwhile our first work for the world’s largest outdoor apparel brand Merrell goes live; an imaginative new take on sustainability in a category where many tropes exist. Luxury Redefined, a new report that shows a purposeful future for luxury and beauty sets new standards for the sustainable printing of our reports.
Jack joins and immediately starts to make his mark on the design team.
MAY
Our US team helps re-launch contraceptive brand Favor, with #wearejane—a movement that reimagines the spirit of the Jane collective to tackle the new threat posed by the overruling of Roe vs Wade. We begin our first project with fantastic new clients Diageo. New brand identity work for Harry Corin and Money Movers shows how to break out with distinctive design in cluttered categories.
Nick, Niamh and Kate join the payroll.
JUNE
Our Budweiser Energy Collective work wins the UK’s first ever Cannes Lion for Creative Business Transformation. Back home, we launch Stonewall’s anniversary Take Pride campaign nationwide.
Jenny speaks at AdWeek Europe about our Here to be Heard work for Mars, with Pete on stage at MadFest to talk Budweiser.
Tyler joins to get design moving with his motion skills. But the most important new arrival (sorry Tyler) is Nina, as Harriet brings her second baby into the world.
JULY
In Edinburgh the global Johnnie Walker marketing community gather to explore our innovation work. Bold, brave, impactful concepts that can help the world’s biggest whisky on its quest to becoming the world’s most sustainable scotch. With Virgin Unite and Roya Mahboob we launch Zalla, an authentic, vibrant new media brand which celebrates the voices of Afghan women at a critical time in their history.
Noah, Alice, Lauren and Shahina are all lured by prospect of a cool basement office as the UK bakes..
AUGUST
We start working with the lovely folks at AIA, an organisation with a deep sense of Purpose at the heart with a real desire to translate that into impactful action across Asia.
Max joins and Jo rejoins, following her maternity leave.
SEPTEMBER
The L’Oréal team are back in New York for more of their Inclusive Marketing masterclasses, this time with over 80 marketers from across the business.
Alan takes parenthood in his stride, with the second new arrival of the year. Julie joins as senior producer.
OCTOBER
Many leading marketeers from a wide variety of industries gather in London for our Cost of Living roundtable. The candid and valuable insights form the backbone to a valuable piece of work launching next year.
Our website is attacked. It will be back stronger and better in 2023. A standing desk revolution sweeps through the office following a company-wide visit from the chiropractor.
Mark, Jo and Rob join to bolster our creative credentials. Karolina joins in London and Louise joins Nikki in New York.
NOVEMBER
The revolutionary Partanna brand launches at Cop 27. Revolt are there from the beginning, partners in this game changing new concrete alternative. ‘Building a world that breathes’ is our purpose and rally cry, the springboard for a beautiful brand identity and the backbone to the new ‘grey carbon vertical’ we’re pioneering. Budweiser Energy Collective wins a Campaign Net Zero award. Our Purpose and brand for the Billingtons Group is launched.
Matt is father to the third new arrival of the year meanwhile, our Pawternity Policy kicks in again as Morris and Elvis join Robin, Blue, Rosie and Disco in a growing canine contingent. Just in time for the festivities, Alex, Inês, Will, Kendal and Jay all arrive.
DECEMBER
In response to the ‘awkward’ decision to ban beer from stadiums, we quickly create Budweiser’s Smart Drinking platform “Drink Wiser, Cheer Better”. Running in stadiums, fan zones, bars and hotels, the platform is soon seen by billions around the world.
As we come together for the first in-person festive get together for three years, we can reflect on a year to be proud of. A raft of new clients. 29 new people. 5 new dogs.
We’re going to need a bigger office…
PUBLISHED
Nov 24, 2022
WORDS
Nick O’Quinn
Revolt creates brand identity for new concrete alternative Partanna
Purpose consultancy Revolt has developed the brand and identity for a game-changing alternative to concrete called Partanna that is not only produced with minimal carbon emissions but actually removes carbon from the atmosphere.
Purpose consultancy Revolt has developed the brand and identity for a game-changing alternative to concrete called Partanna that is not only produced with minimal carbon emissions but actually removes carbon from the atmosphere.
Partanna—the sustainable building material is the first of its kind and has the potential to play a key role in helping the construction industry reduce its 38% share of global CO2 emissions.
A massive 9% of emissions are from the cement industry alone.
Revolt devised the brand around a new purpose: ‘Building a World that Breathes’, and positioned Partanna as the leading force in the creation of new ‘Gray’ carbon market.
The creation of the brand, visual identity and customer experience reimagines what the built environment means.
Alex Lewis, Co-Founder of Revolt, said: “The world we continue to build is slowly suffocating us. With its nature-positive technology, Partanna reimagines the problem to become part of the solution.
“If Blue Carbon recognises the role our seas play, and Green Carbon our plants, Partanna can be the pioneer for the carbon absorbed by our built world, Gray Carbon.”
Patanna is the brainchild of founders Rick Fox and Sam Marshall. Fox is an actor, producer and former NBA basketball player for Boston Celtics and Los Angeles Lakers.
“If Blue Carbon recognises the role our seas play, and Green Carbon our plants, Partanna can be the pioneer for the carbon absorbed by our built world, Gray Carbon.”
Marshall is the former owner and director of Marshall Projects, a Malibu-based, full-service boutique architectural and interior design firm behind various iconic developments.
The Partanna founders have both experienced the loss that climate change creates. Fox grew up in the Bahamas and witnessed the devastating housing crisis that emerged in the wake of Dorian, and Marshall’s home was severely damaged following the Woolsey Fire in Malibu that destroyed over 1500 structures.
With their shared passion to create a solution for one of the biggest threats our planet they sought the answer in construction.
Partanna officially launched at the 2022 United Nations Climate Change Conference, COP 27 in Egypt. As part of the launch, the founders announced the development of the world’s first carbon negative housing community in The Bahamas.
The project has the approval Prime Minister of the Bahamas, the Rt Honorable Philip Davis, a recognised leader at the forefront of the global climate change movement.
This programme is the first of many envisaged building projects using the new building material, and so lays the foundations for what Partanna believes is the ‘future we need to build’.
Partanna Co-Founder, Rick Fox said: “Extreme weather events in our region are only getting worse, leaving a trail of destruction behind them.
“This year, Hurricane Ian took too many homes and lives. What will 2023 and 2024 bring, if we don’t start to address the climate crisis in earnest?
“Technology can turn the tide, and at Partanna we have developed a solution that can change how the world builds.”
PUBLISHED
Jul 08, 2022
WORDS
Campaign
Budweiser takes silver at Cannes for its creative use of renewable energy
The world’s largest brewer and purpose agency Revolt were honoured in The Creative Business Transformation Lions for their revolutionary and inspiring renewable energy journey.
Budweiser’s global mission to produce and sell its beer using renewable energy was recognised at Cannes Lions last month, winning Silver in The Creative Business Transformation Lions for the work led by purpose agency Revolt.
Budweiser knows that the way the world is powered has to change, with the energy supply sector equating to 35% of global emissions. That’s why in 2015 Budweiser committed to brewing 100% of its beer with renewable electricity by 2025.
The world’s largest brewer wanted to involve its consumers as 74% said climate change was their number one concern, but felt helpless to impact it. Budweiser helped close this gap for them. Working with Revolt, Budweiser launched the first mass ‘consumer mark’ for renewable electricity as part of its commitment to 100% renewable brewing.
The Budweiser Energy Collective
But Budweiser wanted to go further. Within the hospitality industry, switching to renewable energy is expensive, which means up to 90% of the industry is run on fossil fuels or nuclear power. But, what if every bar serving Budweiser’s beer was also powered by 100% renewable electricity? And what if Budweiser’s on-trade partners didn’t just see the brewer as a beer provider, but as an energy provider too?
Which is where The Budweiser Energy Collective comes in. The programme leverages Budweiser’s unique scale to secure renewable electricity at hugely discounted prices. Now, not only is every Budweiser brewed with 100% renewable energy, but it can be enjoyed in venues that are too.
“This provided the opportunity for us to build our relationships with bars selling more Budweiser, making the world more renewable, and keeping more venues open who are increasingly under pressure from expensive energy bills,” said Todd Allen, Budweiser’s global VP of marketing.
He added: “We’ve seen what can be achieved when you fuse huge ambition with breakthrough creativity. Not only has it driven impact, but in every market we serve we’ve seen renewed love for our brand as well.”
Award-winning creative thinking
The Budweiser Energy Collective took the Silver Lion in The Creative Business Transformation Lions, which celebrates the creativity that drives businesses forward and the creative thinking that changes how businesses organise themselves. This was the first time a UK-based agency had won in this category.
Alex Lewis, co-founder at Revolt, said: “This caps a five year partnership with Budweiser. The Energy Collective shows the role branded creativity can have as an accelerator of impact. It’s a win for the brand, their customers and their drinkers. But most importantly, it’s another nudge towards the actions we all need to take if we’re to mitigate the impacts of the climate emergency.”
Watch Revolt’s film here to learn more about how Budweiser took its people, consumers and trade partners on the renewable energy journey.
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