We transformed the Home can from a celebration of success into a rally cry for victory, as a way to support the England team throughout the tournament.

Teaming up with Sir Geoff Hurst, the last living legend of the 1966 World Cup final, we inscribed the cans with the message ‘Let’s Bring it Home’ – meaning that throughout the tournament, every can in every hand became a talisman for greatness. This solution ensured that we didn’t risk wasting any aluminium cans – or more importantly, beer.

Our cinematic TV spot, directed by Marcus Söderland at Academy Films, debuted at Wembley Stadium in front of 80,000 fans during England’s last friendly match, where Sir Geoff was interviewed on the pitch about the campaign.

When England reached the Semi finals, we then launched a petition with Sir Geoff calling on His Majesty to grant a #BudBankHoliday if England won the Euros to help the nation celebrate.