Since 2017, we’ve worked with Budweiser to develop their Better World platform and communicate their bold commitment to brew all Buds with 100% renewable electricity by 2025.
We knew that Bud’s consumers were eager to help in the fight against climate change, but were feeling helpless about the scale of the challenge ahead. So, to celebrate Earth Day in 2021, we created ‘Together We Can Turn This Around’, a inspiring global campaign that reiterated Budweiser’s commitment, and encouraged others to take action against climate change.
The centre piece to the campaign was a film featuring a reversible poem – one that painted a picture of doom and gloom when read from top to bottom, but turned into a message of hope when read in reverse. Filmed in Chile and produced in the UK, the footage shows the impact that could be made if everyone worked together to Turn This Around.
The film primarily featured in Argentina, Canada, Chile and the UK, across digital and social. In the UK it was supported with a successful PR campaign saying ‘cheers’ to others who were already taking action against climate change such as sustainability and cultural icon