Adopted across the 41 million Buds brewed each day, we drove awareness of its meaning across paid, earned and owned media in the trade. But this wasn’t just a new dawn for Budweiser; it was the opportunity for the world.
From its launch at Davos, our mark was open-source from the start. A new industry standard that meant consumers could make similar choices against a wide range of products, brands and services.
The launch generated 278 million earned impressions in 48 hours, and a 96% positive sentiment. And the mark will be rolled out across more brand and more markets during the course of the year.