It’s increasingly recognised that the solutions our world needs aren’t simply going to come from political will. Business must leverage its influence to play a central role. Indeed, 93% of people believe that companies should be positively impacting society.
Defining and living by a true Purpose is seen as the solution to this. But too often these translate into lots of lofty rhetoric and very little action.
Mars are different. As a family owned business they have the financial freedom to invest over the long term on the issues where they want to make a difference. Whether that’s reducing their greenhouse gas emissions in lock step with the Paris Agreement or working towards a living wage for smallholder farmers in their supply chain.