Budweiser 100%
Transforming a corporate commitment into a global consumer movement.
Activist Agency
Requirement
Since 2017, we’ve worked with Budweiser to develop their Better World platform and communicate their bold commitment to brew all Buds with 100% renewable electricity by 2025.
We knew that Bud’s consumers were eager to help in the fight against climate change, but were feeling helpless about the scale of the challenge ahead.
We knew that Bud’s consumers were eager to help in the fight against climate change, but were feeling helpless about the scale of the challenge ahead.
RESPONSE
To celebrate Earth Day in 2021, we created ‘Together We Can Turn This Around’, a inspiring global campaign that reiterated Budweiser’s commitment, and encouraged others to take action against climate change.
The centre piece to the campaign was a film featuring a reversible poem – one that painted a picture of doom and gloom when read from top to bottom, but turned into a message of hope when read in reverse.
The centre piece to the campaign was a film featuring a reversible poem – one that painted a picture of doom and gloom when read from top to bottom, but turned into a message of hope when read in reverse.
We redesigned the classic Budweiser can, renaming it to highlight how everyday choices like the beer you drink can help fight climate change.
Related work
Corona Cero: Golden Moments in Nature
Making a new partnership famous in a way that was unique to Corona and true to the brand’s sustainability legacy.
Budweiser: Blessed by Sir Geoff Hurst
One 1966 legend. One iconic shirt. 12 million limited edition cans.
Heinz: Picture a World
Art has been used for centuries to reflect the world around us. So we borrowed an iconic Vincent van Gogh painting to raise awareness of global soil degradation and what Heinz are doing to help.