Corona Cero: Golden Moments in Nature
Making a new partnership famous in a way that was unique to Corona and true to the brand’s sustainability legacy.
Activist Agency, Purpose Consultancy
REQUIREMENT
In January, Corona Cero became the first beer brand to sponsor the Olympics. Our task was to make this new partnership famous in a way that was unique to Corona and true to the brand’s sustainability legacy.
REsponse
Revolt proposed a new partnership, born of Corona’s mission to help protect and restore nature, with non-profit organisation Mission Blue.
Mission Blue is creating a network of Hope Spots, special places that are scientifically identified as critical to the health of the ocean, with the global ambition to protect at least 30% of the ocean by 2030.
The campaign features two immersive films where viewers can join Olympian surfer Tatiana Weston-Webb and kitesurfer Martin Dolenc in Golden Moments in Nature.
Mission Blue is creating a network of Hope Spots, special places that are scientifically identified as critical to the health of the ocean, with the global ambition to protect at least 30% of the ocean by 2030.
The campaign features two immersive films where viewers can join Olympian surfer Tatiana Weston-Webb and kitesurfer Martin Dolenc in Golden Moments in Nature.
REsponse
Two further films dive into the athletes’ relationship with nature, their sports and what made them who they are today, with a call to action to join Corona‘s mission to restore life below water.
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