End Laptop Poverty
Tackling an unknown social injustice with a timely new movement.
Revolt Labs
REQUIREMENT
In Autumn 2020, Revolt unearthed the shocking stat that 1.78m children in the UK did not have a laptop from which to do their schoolwork. This was a problem prior to Covid– devices are needed for homework too–but homeschooling during the pandemic meant these young people had no access to education.
Response
Awareness of this issue was low, so Revolt set about developing a brand to encourage the general public to donate their old devices–an estimated 40m unused in the UK.
We brought together a network of charities who were already refurbishing old laptops but received only sporadic donations, under the “End Laptop Poverty” banner, and directed people to give to their local charity via our website.
We brought together a network of charities who were already refurbishing old laptops but received only sporadic donations, under the “End Laptop Poverty” banner, and directed people to give to their local charity via our website.
We then partnered with the Department for Opportunities, who lobbied their corporate partners to donate, and sent an open letter with ally MPs to the government about the issue, published by ITV and The Guardian.
When Lockdown 3 hit, we pushed our campaign further with national OOH, a partnership with Joe Media, and projecting our message directly onto the Houses of Parliament.
When Lockdown 3 hit, we pushed our campaign further with national OOH, a partnership with Joe Media, and projecting our message directly onto the Houses of Parliament.
Results
A 50% uplift in donations to the charities we featured.
Over 1,107 laptops were donated to young people, each translating to a potential lifetime earnings uplift of £100k.
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