Launching on World Mental Health Day Revolt has led a full brand refresh and campaign for Frazzled, a mental health charity founded by comedian and author Ruby Wax, to get Brits opening up about their feelings. The goal was to attract a new audience and establish Frazzled as the go-to space for sharing their stresses, worries and experiences.

69% of Brits make small talk every day, yet 45% rarely or never open up about how they’re really feeling. Our ambition was clear; to foster an atmosphere for discussing emotions in a more approachable manner. 

The rebrand includes a redrawn version of the existing logo, maintaining that familiarity while cleaning up and modernising the mark. Additionally to the emoji world created, the bold colour palette spans cool to warm tones, mirroring different mental states: contemplative, energetic and passionate, allowing the brand’s messaging to flex.

Within the delivery of the brand identity, Revolt was responsible for the design of Frazzled’s new website, their first campaign since launching seven years ago and the brands first ever TV space commercial.