According to the World Health Organization, loneliness has been found to have the same physiological effects on the body as smoking 15 cigarettes a day, highlighting the severity of its impact on public health.

This bleak insight is supported by a growing body of scientific literature linking loneliness to various health issues, including depression, anxiety, alcoholism, and drug abuse. Biochemical changes from loneliness can accelerate the spread of cancer, hasten heart disease and Alzheimer’s. These findings underscore the serious impact of loneliness and highlight the need to address this growing concern.

How can design amplify and address this issue?

Revolt’s campaign urges individuals to break the cycle of isolation through random acts of kindness. It encourages people to reach out to friends, family, and strangers alike, emphasising the transformative power of simple gestures in fostering a sense of belonging and community.

The visual elements of the campaign are designed to evoke familiarity while provoking contemplation. By leveraging the iconic aesthetics of cigarette branding and packaging, the design incorporates poignant slogans and visuals that prompt reflection on the impact of loneliness and the potential for kindness to serve as a remedy.

Want to find out more about the project? Head to lonely.revoltlondon.com