Merrell
Cutting through the category tropes to land sustainability commitments closer to home.
Purpose Consultancy
REQUIREMENT
Many outdoor brands gravitate straight to the ‘Great Outdoors’ – mountain tops, secluded forests and cliff faces. But Merrell exists to share the simple power of the outdoors with everyone, whether that’s a city park or a mountain peak.
Our sustainability platform demonstrated that even when it is the outdoors just outside your front door, nature is all of our home. It nurtures us, inspires us and heals us, making our lives happier and healthier.
Our sustainability platform demonstrated that even when it is the outdoors just outside your front door, nature is all of our home. It nurtures us, inspires us and heals us, making our lives happier and healthier.
RESPONSE
We shared Merrell’s commitment for every product to contain recycled, organic or renewable materials by 2023. And launched ReTread, the brand’s dedicated recycle and resell programme that gives their shoes the chance of a second life, keeping them out of landfill.
This Is Home was a rallying cry to take care of the natural spaces we call ours.
Through film, social and a new design system, our audience could see that everyone can protect their home.
Through film, social and a new design system, our audience could see that everyone can protect their home.
Results
463% uptick in traffic to Merrell’s sustainability landing page.
$2.65m dollars of sustainable products sold following launch.
628 million media impressions.
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