Home is meant to be the place you feel safest. But for many women, the reality could not be more different. Statistically, home is the most dangerous place for a woman (UN, 2024). 

For International Women’s Day 2026, we partnered with domestic abuse charity Refuge to raise much needed funding for their services. Our goal was to bring this shocking truth closer to home; to drive not just awareness, but action.

Our ambition was to turn awareness into action to help more women find Refuge. We set out to show that domestic abuse is closer than you think. It could be happening in your neighbourhood, or even down your street. In film we played off estate agent content and home video tours, but with an increasingly sinister twist.

We subverted ideals of home across a fully integrated campaign to expose the potential danger. And we showed people that for just the price of nice new homeware, they could help women find refuge.

The campaign culminated outside one of the most famous houses of all – the Houses of Parliament. Arming Refuge ambassadors with estate agent signs turned protest placards, we called on the Government to plug the funding shortfall in domestic abuse services. And to bring the very real danger of domestic abuse home, we brought a coffin-shaped front door, numbered 75 – the number of women who died as a result of domestic violence between March 2025 and March 2026.